Direct Mail Intelligence Platform · Powered by Amsive
Direct Mail Intelligence, Built for Performance
MultiTrac® is a direct mail tracking platform built on USPS Informed Visibility data. Get piece-level visibility, chain-of-custody tracking, delivery prediction, campaign monitoring, and address intelligence so your direct mail becomes a measurable channel, not a quarterly guess.
Built on USPS Informed Visibility data · Backed by Amsive’s 30+ years of direct mail expertise
MultiTrac® Platform View
Live campaign data
In-Home Window
Mon–Wed
Projected arrival, priority markets
Campaign Visibility
91%
Pieces tracked in mailstream
Markets on Track
42 / 45
Within delivery window
Exceptions Flagged
3
Under review — 2 resolved
Campaign Stage
Drop
Mailstream
In-home
Response
Review
Piece-level
Tracking via USPS Informed Visibility data
Real-time
Campaign movement and delivery monitoring
30+ years
Of direct mail expertise behind the platform
All industries
Healthcare, financial, retail, nonprofit & more
The Problem
Direct mail gets harder to manage once visibility disappears.
The campaign drops. Then the questions start. Is it moving? When is it likely landing? Did it reach the right markets on schedule? The honest answer: you’re not sure until the response curve tells you. By then, it’s too late to do anything about it.
That’s the visibility gap MultiTrac® is built to close. Not by replacing your measurement stack, but by adding the upstream layer that most direct mail programs are still missing.
See how direct mail intelligence works
Approximately $20 billion is spent on undelivered mail each year. Better visibility is the first step to reducing that waste.
01
Most teams lose visibility into campaign movement the moment mail enters the postal stream.
02
In-home timing is often estimated based on industry averages, not real postal data, leaving staffing and follow-up planning to chance.
03
When delivery issues occur, teams typically find out through poor response rates, not alerts they could have acted on.
04
Without delivery context, performance analysis is incomplete. It’s hard to know if a weak result was a message problem or a delivery problem.
Platform Capabilities
A clearer view of what happens after the campaign drops.
MultiTrac® connects to USPS Informed Visibility data to give marketing and operations teams the signals they need to manage direct mail with more confidence.
Piece-Level Direct Mail Tracking
Track the full chain of custody through the postal stream at every level, from containers and handling units down to individual pieces, from entry to delivery.
Delivery Prediction
Understand likely in-home arrival windows based on real postal data, not industry-average estimates.
Campaign Analytics
Turn delivery data into actionable campaign context: timing vs. projection, market-level performance, and delivery rates.
Campaign Monitoring & Alerts
Catch delivery exceptions and campaign pacing issues while the mail is still in flight, not after the fact.
Address Hygiene & Undeliverable Mail
Reduce wasted spend from undeliverable mail. MultiTrac® tracks undeliverable pieces and address forwarding data in real-time, so you can update your list, follow movers to their new address, and suppress bad addresses before your next campaign drops.
Why Timing Matters
Direct mail works. The question is whether your team can see it working.
Timing is one of the biggest performance levers in direct mail. When a piece lands at the right moment, it reinforces intent, supports conversion, and gives your digital channels something tangible to work with. When it lands off-window, or when your team doesn’t know when it landed, the downstream effects compound quickly.
- Support teams ready when mail is actually landing, not when you guessed it would
- Digital reinforcement and follow-up aligned to real delivery conditions
- Performance conversations that start from delivery context, not guesswork
- Faster identification of delivery problems before they become response problems
In-Home Timing Intelligence
vs. projection
Timing Variance
Southwest behind projection
+1.8 days
National average in-home
On target
Who It’s For
Built for the people who have to answer for timing and delivery.
You might come to MultiTrac® for better reporting. Or for cleaner operational oversight. Most programs need both.
For Marketing Leaders
Turn delivery visibility into campaign intelligence.
Understand timing, delivery conditions, and campaign context with more confidence. Connect postal signals to the performance questions that actually matter to your team.
- Know in-home timing windows before your response window opens
- Identify delivery-related performance issues, not just message issues
- Align digital follow-up to real mailstream conditions
- Build a clearer story around direct mail’s contribution
For Campaign & Operations Teams
Reduce blind spots. Communicate status clearly.
Monitor active mail programs, surface delivery exceptions in real-time, and give stakeholders an accurate view of where campaigns stand, while they’re still in flight.
- Piece-level visibility into postal stream movement
- Delivery exception alerts while there’s still time to act
- Market-by-market tracking against expected delivery patterns
- Clear reporting for internal stakeholders and clients
How MultiTrac® Fits
MultiTrac® fits into the campaign loop without trying to be the whole stack.
High-performing direct mail programs watch timing closely, connect delivery signals to what happens next, and use those learnings to improve. MultiTrac® is the visibility layer that makes that possible.
1
Campaign Drop
Mail enters the postal stream and IMb tracking begins
2
Mailstream Monitoring
MultiTrac® tracks movement and surfaces delivery data
3
In-Home Intelligence
Delivery windows predicted, exceptions flagged in real-time
4
Response Window
Teams act with full context: staffing, follow-up, and digital all aligned
5
Campaign Review
Delivery data informs performance analysis and next campaign planning
New from Amsive · White Paper
Mail the Moment: Reframing Direct Mail as an Always-On Performance Engine
How high-value brands are moving from batch campaigns to always-on direct mail programs.
Backed by Amsive
MultiTrac® is the intelligence layer. Amsive is the expert team behind it.
MultiTrac® is built by Amsive, a performance marketing firm with over 30 years of direct mail experience. When your program needs more than visibility, whether that’s strategy, postal optimization, production support, or a full managed program, Amsive’s team is ready to engage.
Built by practitioners, not just developers
The platform reflects what real direct mail teams actually need, built by a team that has run these programs for decades.
Postal optimization as a managed service
When tracking reveals an opportunity, Amsive can help you act on it through promotions, commingling, or program design changes.
Delivery intelligence that feeds into broader measurement
When your program needs full-funnel measurement, MultiTrac®‘s delivery data feeds into Amsive’s analytics and attribution work.
Ready to see it in action?
You should not have to wait until a campaign is over to understand what happened.
MultiTrac® gives teams a clearer way to see timing, delivery, and in-home conditions so direct mail campaigns can be managed with more confidence and planned more intelligently.