Solution Overview
Direct mail intelligence. See exactly what’s happening in your mail stream.
Direct Mail Intelligence is the practice of using postal data, including tracking, timing, and delivery conditions, as an active input into campaign planning, execution, and performance review. MultiTrac® is what makes it operational.
What Direct Mail Intelligence Means
More than tracking. A complete visibility layer for your program.
Visibility Into Movement
Know where your campaign is in the postal stream at any point, from entry to delivery, so you’re never guessing about campaign status.
Intelligence About Timing
Understand likely in-home windows based on real data, not averages. Timing intelligence changes how you staff, follow up, and analyze performance.
Context for Performance
Bring delivery conditions into your campaign reviews. Understand whether underperformance came from the message, the list, or the mail stream.
The Business Case
Why direct mail intelligence is worth building into every program.
Direct mail is expensive. The average piece costs $0.50-$1.50+ to produce and mail. For a program at scale, that means millions of dollars per campaign. Given that investment, the question of whether mail arrived on time, and whether your team was ready for it, is not a small operational footnote.
Direct Mail Intelligence doesn’t replace measurement. It gives you the upstream context that makes measurement more honest and more useful.
- Better performance context for every campaign retrospective
- More accurate response window planning
- Delivery visibility that supports stakeholder confidence
- A foundation for smarter campaign scheduling over time
Campaign Intelligence Summary
Drop Date
Oct 14
Predicted In-Home
Oct 18-20
Campaign Visibility
93%
Exceptions
2 – Under review
Amsive’s Role
MultiTrac® is the platform. Amsive is the team that knows what to do with it.
Program Setup & IMb Readiness
Amsive can ensure your direct mail program is correctly configured for full IV tracking, from IMb encoding to data access and campaign setup in MultiTrac®.
Analytics & Reporting Support
When you need more than data, when you need interpretation, strategic context, and recommendations, Amsive’s analytics team can engage directly with your program.
Optimization Recommendations
MultiTrac®‘s delivery intelligence can reveal postal optimization opportunities. Amsive can help you act on them through promotions, commingling, and scheduling adjustments.
Bring direct mail intelligence into your program.
MultiTrac® and Amsive make it possible to run direct mail programs with a level of visibility and intelligence that most teams have never had access to.