Solution Overview
Better direct mail measurement starts upstream, before the response curve.
Most direct mail measurement starts when responses come in. MultiTrac® adds a layer most programs are missing: what actually happened in the mail stream before that. Delivery timing, campaign visibility, and market-level conditions that explain the performance picture.
What MultiTrac® Contributes
Delivery context doesn’t replace your measurement. It explains it.
Your measurement stack, including response tracking, attribution models, and match-back analysis, tells you what came back. MultiTrac® adds the upstream layer: delivery rates by geography, in-home timing versus projected, and where campaigns ran slow versus where they ran clean.
That context doesn’t replace your response metrics. It explains them. It makes it possible to separate a message problem from a delivery problem, and it gives stakeholders something more honest than an estimated in-home date.
MultiTrac® doesn’t measure response or attribution. That complexity belongs in your broader measurement stack. What it provides is the delivery-side context that makes that measurement more complete and more honest.
Post-Campaign Delivery Summary
Overall Delivery Rate
94.2%
Avg. In-Home vs. Target
+0.4 days
Markets On Target
41 / 45
Markets Behind >2 days
4
Use Cases
Practical ways delivery intelligence improves performance analysis.
Isolate Delivery vs. Message Problems
When a market underperforms, check delivery data first. If that market was late or had low delivery visibility, the cause may be postal, not creative, offer, or audience.
Calibrate Response Windows
Use actual in-home delivery data to build more accurate response window models. Don’t start reading the response curve before most of your mail has arrived.
Improve Campaign Retrospectives
Bring delivery data into every post-campaign review. It makes the conversation more honest and surfaces learnings that response-only analysis would miss.
Amsive Analytics
When you need more than delivery data, Amsive’s analytics team can help.
MultiTrac® provides the delivery intelligence layer. Amsive provides the analytics expertise to connect it to your broader performance picture, including measurement design, attribution strategy, and campaign-level analysis that incorporates both response data and postal context.
What Amsive analytics can add
- Measurement framework design for direct mail programs
- Attribution strategy that incorporates delivery timing
- Match-back and response analysis support
- Audience science and targeting optimization
- Cross-channel performance integration
Add delivery context to your direct mail measurement.
MultiTrac® gives every campaign a delivery data layer. Amsive can help you use it alongside your response data to build a more complete performance picture.