Platform Feature
Don’t wait for the response curve to tell you something went wrong.
By the time a delivery problem shows up in your response data, it’s already too late to do anything about it. MultiTrac® monitors active campaigns against expected delivery patterns and flags issues while there’s still time to act.
The Problem With Finding Out Late
A delivery problem you catch on day 3 is different from one you catch on day 14.
When mail runs significantly behind projection in a key market, teams that know about it can adjust. They can update digital sequencing, realign staffing, flag the issue with the client, or start investigating the root cause. Teams that don’t know are still planning around assumptions that stopped being accurate days ago.
MultiTrac® continuously watches your campaigns against expected delivery patterns so exceptions surface while they’re still actionable, not after the fact.
Active Campaign Alerts
3 active alertsHow Monitoring Works
Watching the mail stream so you don’t have to.
Pattern Analysis
MultiTrac® compares live delivery data against expected delivery patterns built from historical postal performance at the market level.
Exception Surfacing
When delivery rates, pacing, or scan activity fall outside expected parameters, MultiTrac® surfaces the condition clearly, without noise.
Actionable Context
Every alert includes the affected markets, magnitude of the deviation, and enough context to know what kind of response is warranted, if any.
What You Can Act On
When you know early, your options are still open.
Adjust Digital Sequencing
If mail is running behind in key markets, delay or adjust digital reinforcement so it aligns with actual in-home conditions, not your original projection.
Realign Staffing
When in-home timing shifts, update call center and support staffing before the response window opens, not after volume surprises you.
Communicate Proactively
Give clients and stakeholders accurate campaign status based on real postal data, not silence until response data comes in.
Investigate Root Causes
When something looks wrong, start investigating early. A facility hold, a zone delay, or an IMb encoding issue can sometimes be addressed mid-campaign.
See how MultiTrac® monitors your campaigns in flight.
Campaign monitoring gives your program an early warning system that most direct mail teams have never had access to. Request a demo to see it working.