About MultiTrac®
Built by a direct mail team. For direct mail teams.
MultiTrac® exists because direct mail, as a channel, has deserved better visibility than it’s historically had. The platform is Amsive’s answer to a gap that’s affected direct mail programs for decades.
Why MultiTrac® Exists
Direct mail is still a powerful channel. It has always lacked a visibility layer.
For most of the history of direct mail, the campaign drop was the last moment of operational control. Once mail entered the postal stream, it essentially disappeared until the response curve started moving days or weeks later. Teams estimated in-home windows from industry tables, staffed call centers on gut feel, and learned what happened in the mail stream by looking backward.
USPS Informed Visibility changed what was possible. It created a real-time data layer inside USPS itself, with piece-level scan events that track campaign movement from origin to delivery. But accessing that data and making it useful requires infrastructure, expertise, and a platform built to translate postal data into campaign intelligence.
That’s what MultiTrac® is. Built by people who’ve run direct mail programs at scale. Not designed for developers. Designed for the teams actually running the campaigns.
MultiTrac® also includes an address hygiene and undeliverable mail module, helping organizations track and suppress undeliverable pieces, follow movers to updated addresses, and reduce wasted postage and print spend across every campaign.
Built on real direct mail experience
Amsive has managed direct mail programs for 30+ years, across industries, mail classes, and scales. MultiTrac® reflects what practitioners actually need, not what software developers think they need.
Connected to the postal system’s own data
MultiTrac® is built on direct USPS Informed Visibility data access, the same tracking infrastructure the postal service uses. The result is delivery intelligence grounded in what actually happened, not what typically happens.
Designed for both marketing and operations
MultiTrac® bridges the visibility gap for two audiences that have often operated with different information: the marketing teams who plan and measure, and the operations teams who execute and monitor.
Amsive by the Numbers
MultiTrac® is backed by the scale, expertise, and infrastructure of Amsive, one of the largest direct mail operations in the country.
About Amsive
MultiTrac® is a product of Amsive, a performance marketing firm with deep direct mail roots.
Amsive is a data-driven, full-service performance marketing firm that has specialized in direct mail, and the data and analytics that power it, for over 30 years. MultiTrac® is the direct mail intelligence platform built from that experience.
Direct Mail Expertise
Amsive manages direct mail programs for organizations across healthcare, financial services, retail, nonprofit, and more, at volumes that demand real operational infrastructure and postal knowledge.
Postal Optimization
From commingling and presort strategy to USPS promotional programs, Amsive’s postal operations team helps clients reduce postage costs and improve delivery timing.
Audience Science® & Analytics
Amsive’s data practice, Audience Science, powers targeting, measurement, and attribution work across channels, including direct mail.
Ready to see MultiTrac® in action?
Talk to Amsive’s team about how MultiTrac® can bring better delivery visibility to your direct mail program.