Platform Feature
Never lose sight of your campaign in the postal stream.
You lose visibility the moment mail enters the postal stream. MultiTrac® reconnects that link with piece-level tracking built on USPS Informed Visibility data.
The Problem With Not Tracking
What happens when your campaign disappears into the postal stream.
Without tracking, a direct mail campaign becomes invisible the moment it leaves your facility. You know the drop date. You have an estimated in-home window. But what happens between those two points is largely unknown until the response curve starts to move, or doesn’t.
That gap has real consequences. Staffing decisions get made on guesses. Digital follow-up launches without delivery context. Performance reviews lack the upstream data to separate a delivery problem from a message problem. MultiTrac® is built to close that gap.
Campaign Tracking — Live View
2.4M pieces
In Mailstream
1,847,200
Delivered
512,800
Processing / Facility
36,400
Exceptions Flagged
3,600
How It Works
Real postal data. Not estimates.
MultiTrac® uses USPS Informed Visibility scan events, the actual data the postal system generates as your mail moves through processing facilities, to create a piece-level view of your campaign.
Connected to USPS IV Data
Every scan event your mail pieces generate in the postal stream is captured and organized into a full chain-of-custody record and campaign-level view you can actually use.
Piece-Level Granularity
Track at the individual mail piece level, not just at the tray or container level. Understand delivery patterns at the market and ZIP level across your full list.
Continuous Updates
Tracking data refreshes as USPS processes your campaign. You’re not waiting for a daily report. The view updates as scan events come in.
What You Can Do With It
Tracking doesn’t matter if you can’t act on it.
For Marketing Teams
Align digital reinforcement and follow-up communications to real delivery conditions. Know when the mail is landing before you start interpreting the response curve.
For Operations Teams
Identify pacing issues, market-level delivery gaps, and exception conditions while campaigns are still in flight. Communicate accurate status to stakeholders without relying on estimates.
For Performance Reviews
Bring delivery data into your campaign retrospectives. Understand whether underperformance came from the message, the list, or the mailstream.
For Planning Next Campaign
Use historical delivery patterns by market and season to build better drop timing, more realistic in-home windows, and smarter campaign schedules.
MultiTrac® tracking is built on IMb (Intelligent Mail Barcode) scan data from USPS Informed Visibility. Your mail pieces need to be IMb-encoded to enable piece-level tracking. Amsive can help ensure your program is set up for full visibility.
Ready to see your next campaign in the mail stream?
MultiTrac® was built by people who have run these programs. It shows you piece-level campaign movement, market-by-market delivery data, and in-home timing intelligence, all from USPS IV data.