Platform Overview
Timing is too important to manage from guesswork.
MultiTrac® gives marketing and operations teams a clearer read on campaign movement, in-home timing, delivery visibility, and reporting context, so direct mail is easier to manage, coordinate, and improve.
Live Visibility
Campaign movement, real time
In-Home Timing
Predict, not estimate
Usable Context
Delivery data into analysis
Platform Introduction
What MultiTrac® does and why it matters.
The campaign drops. Then the questions start. Is it moving? When is it likely landing? Did it reach the right markets on schedule? For most direct mail teams, these questions don’t get reliable answers until the response curve. By then it’s too late to act.
The result is a platform that makes direct mail easier to manage, better to explain, and more useful as an input into your broader performance picture. MultiTrac® connects to USPS Informed Visibility data to give your team a real operational picture of what’s happening in the mailstream. Not estimates. Not status-page updates. Actual scan-event data, organized into campaign-level intelligence.
That’s the operational picture most direct mail programs have never had.
Core Capabilities
Everything that runs between drop and response.
Piece-Level Direct Mail Tracking
See where your campaign is in the postal stream at the piece level. MultiTrac® pulls scan events from USPS Informed Visibility to give you full chain-of-custody visibility and a continuous view of campaign movement, from entry to final delivery.
Delivery Prediction & In-Home Timing
Stop estimating in-home dates from industry tables. MultiTrac® builds delivery predictions from real postal scan data and historical market-level patterns, giving you a timing window grounded in how the postal system actually behaves.
Campaign Monitoring & Alerts
MultiTrac® continuously watches active campaigns against expected delivery patterns. When something looks off, whether pieces are running behind schedule or delivery rates are falling short in specific markets, the platform flags it while you can still do something.
USPS Informed Visibility Integration
MultiTrac® is built directly on USPS IV data, the postal system’s own tracking infrastructure. When you see campaign data in MultiTrac®, you’re seeing the same underlying data USPS uses, organized into a campaign-level view.
Where MultiTrac® Fits
Built for marketing teams. Useful for everyone running the campaign.
MultiTrac® doesn’t replace your measurement stack or your response analytics. It adds the upstream visibility most direct mail programs still don’t have.
For Marketing Leaders
Understand campaign timing, delivery conditions, and context with more confidence. Use delivery data to inform performance conversations, not explain away results after the fact.
For Operations Teams
Monitor active programs, identify exceptions while they’re still actionable, and communicate campaign status clearly to stakeholders and clients.
See the platform in action.
MultiTrac® is built to show well, not just describe well. The best way to understand what it does is to see it running against a real campaign.